Current Apple Inc. logo introduced in 1998, was taken down in 2000 and re-established in 2014 Apple Inc. , formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics , personal computers , servers , and computer software, and is a digital distributor of media content. The company also has a chain of retail stores known as Apple Stores . Apple's core product lines are the iPhone smartphone , iPad tablet computer , iPod portable media players , and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, [1] and incorporated the company on January 3, 1977, [2] in Cupertino, California . For more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II , Macintosh , and Power Mac...